system 21 has operations throughout the world

Case Studies

Pharmaceutical Sales systems

The greatest engine of change in modern industry in the last decade has been information technology.
Much of System 21's work with pharmaceutical companies has involved IT developments that have revolutionised field sales operations, resulted in organisational restructuring and contributed to systematic increases in market share.

Equipping field sales executives with laptops and redesigning their sales reporting systems has considerably reduced the volume of data that territorial sales managers have had to receive and the time they spend processing it.

This saving has meant that organisation structures can be delayed and that functions and activities which were duplicated across regions could be removed. System 21 has been able to develop, design and agree structured planning and reporting models of this complexity, that are "smart" systems which integrate into the IT product as a total package.

The potential for cost reduction and profit growth using System 21 to integrate rapid structure change as part of an IT implementation in the pharmaceutical industry is actually capable of generating a return on investment of over 400 % in the first year, which can grow to more than 900 % by the end of Year Two.

System 21 has rapidly accelerated the integration of IMS data into practical management control systems, based on the introduction of IT in local Territories.

Without this assistance the introduction of change would have taken much longer with the possible consequence of lost market share.

Speed of introduction is the most important factor when considering the integration of IT with management reporting systems. The System 21 Team actually brings forward the timescale required to install new structures and communication procedures between Centralised Management and Field Sales staff.

It is also important that Field Sales staff understand how to maximise their use of IMS data and the reporting structure and some clients estimate that the timescale for achieving this objective has been halved by using System 21.